Author Archives: wordbutler


Why I Tri 2

Most people ask: Why would you do that? It’s a good question. I have to admit, it does seem kind of crazy when I say the distances, one after the other, after the other.   I think I love the training best. A solid routine imposed on my scatterbrain week. Small, achievable goals, getting slightly […]

running

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How to Edit Your Copy for Maximum Effect

The Ruthless Art of Copy Editing or Why the Home Movie is Better than Hollywood   I couldn’t believe my luck. One of my first jobs as a full time freelancer and I’d been asked to write a promotional video for a start-up with what sounded like serious connections. A professional film crew were going […]