You’ve probably been told the best way to deliver bad news is via the formula: good news, the bad news, some more good news. Or to give it its common name, the ‘S**t Sandwich’ approach. Maybe you’ve even been handed one or two sandwiches like this in your time. But why does this work? And […]
I see a lot of businesses getting blogging wrong. Using their blog like a billboard, thinking up some contrived story where their product saves the day yet again. Audiences are too smart for that and most of us know it. We also know that we should be adding value with the content we put out. […]
Brisbane, 2001. A hot, humid afternoon, a busy pedestrian thoroughfare. A busker stands in front of a small plantation filled with birds of paradise and bromeliads. At least I thought he was a busker. Then he started playing. His portable amp was turned up too loud, he struck out-of-tune strings with no respect for […]
The best writing is easy to read. Easy to understand. And easy to recall. Which is easy to say – not always so easy to do. One idea that can help us all be better writers, whether we’re writing copy for a website or an email to our boss explaining why that conference […]
Freelance life musing from the Word Butler Journal. Adam knows his stuff. 15 years of yoga practice and I’ve never felt poses so powerful. A few tweaks and I was tangled up, upside down, legs in the air, holding asanas it would have taken longer – much longer – to get right alone. That’s […]
If you’re a business owner, you’ve probably been told you should be blogging. You might have heard that a good blog pushes you up the Google Rankings. Helps establish you as an authority figure. Builds your relationships with customers. And lets you bring a bit of your personality into your brand. All true. Yet the […]
One of my fondest memories from last year was seeing a friend surrounded by the realia of his dream. This is what it looked, sounded and smelled like. The growling coffee machines, the chiming cutlery, the wet coats thrown over the backs of wooden chairs. The counter top, sawmilled from the trunk of a tree […]
Here’s a thought. People reading your website aren’t going to remember very much about it at all. Within a couple of days all that hard graft you put into sculpting perfectly phrased passages outlining the benefits of your wares will have slipped from their working memory into the place where all such things […]
You could say that busy is a state of mind. A way of looking at tasks that you’ve yet to do.
If you’re a business owner of any size, then you’ve almost certainly been told at some stage that you should be blogging. But it’s not always so easy in practise. When you’re running your own business there are a million other things to do and writing 300 words on the 5 best ways to chop […]
